About Us

Ron & Alexandra Seigel, Managing Partners


Ron & Alexandra Seigel are the managing partners of Napa Consultants, International, luxury real estate’s leading brand strategists, founded in 2002. In the unabashed pursuit of market leadership, they help their clients achieve top-of-mind status by identifying uncontested or underserved market niches that their clients can dominate using their proven strategies. The Seigels have also consulted major global luxury brands including Piaget, Dom Pérignon, and Krug. Since 2008, the Seigels have authored The Language of Luxury Blog where they offer marketing tips and strategies for attracting and retaining high net worth consumers as clients and customers.

Language of Luxury (LOL) multi-media partners included the Wall Street Journal, Luxe Corp in Paris, Luxury Insider in Asia and every major US luxury real estate publisher including: Unique Homes Magazine, duPont Registry, The Institute of Luxury Home Marketing, LuxuryRealEstate.com, Ocean Homes Magazine, and Luxury Home Magazine.  LOL groups on Linked In, Facebook, Proxio and other channels together have over 10,000 members.

Prior to founding Napa Consultants, International, the Seigels owned and managed a commercial real estate firm in Beverly Hills providing brokerage services for over 20 years. Their area of expertise was high-end retail property sales and leasing, and also offered corporate relocation services to entertainment companies.

Previously, The Seigels owned an executive coaching firm and presented over 100 weekend seminars nationwide on teamwork in relationships. The course was accredited through the University of California at Berkeley and the University of San Francisco as continuing education. It was filled exclusively by word-of-mouth marketing and from several appearances on radio & TV talk shows. Alexandra has a dual Master's Degree in Slavic Languages and Literature from USC. Ron graduated from California State University at Northridge with a BA in Sociology. The Seigels live in Santa Barbara, CA

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