When developing a brand, articulating your marketing message should be your first priority. We love analyzing wine brands because the competition for your attention is fierce. You must instantly tell your target market how you are different and better than your competition. Or, if you don't they move on to the next brand.
The same truth applies to luxury real estate branding. Let the truth be told about your brand!
We walked by the display of True Myth Wine. Their slogan says,"Let the truth be told". What is the truth about this brand? What myth are they talking about? Is this the elixir of truth? Myth and truth are opposites. Their brand colors, butterflies and beautiful pictures did not give us any clues
Photo of Sundial clock in Chateau de Pommard in Burgundy France by Zhukovsky
We feel there is a missed branding opportunity here given their choice of brand names. Perhaps, this was a play on words of the Latin phrase, "In Vino Veritas" (n wine is the truth), which was the rallying cry of the Russian Symbolism poetry movement. (They wrote beautiful poems). The Russians have a similar phrase: "What a sober man has in his mind, the drunk one has on his tongue." Can you see where this brand could have been taken given this rich history?
To be fair to the producers of this wine from Central California, here is the review our research uncovered from wine.com.
"This wine comes from The Paragon Vineyard - one of the best vineyards for white wine in Edna Valley. This 2012 Chardonnay shows brilliant acidity and flavors of mango, citron, lime and orange. A touch of oak brings rich notes of buttered toast and vanilla".
Even the best companies miss branding opportunities that are right under their nose. Perhaps, they were not inspired by the "nose" of the wine itself! What do you think?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.