If you want to exponentially increase your sphere of influence and potential referral base find a way to get involved in your community that resonates with your personal core values. You may make a big difference in the process.
Here is an example. Our small but mighty beach town, Carpinteria, in Santa Barbara County has a population of only 14,000. It is mighty because it was responsible for two different state measures that will be on the November ballot in California in 2016.
Carpinteria Beautiful, a community campaign and related environmental groups became active in the cause to eliminate plastic bags used in grocery stores and other local stores. The reason for this initiative was the proliferation of plastic bags in our creeks. There are three big creeks in Carpinteria leading from the adjacent mountains to the ocean that allow for water runoff during the rainy season and also facilitate backwash during high tides.
Prior to the ban on plastic bags and the promotion of reusable bags in 2012 a volunteer study found 40-50 plastic bags in one day. Post-ban a similar study found just 2. The local Albertsons market took the first big step to eliminate plastic bags. Then other local businesses and schools joined in to raise awareness.
Get out from behind your computers and meet more people in the community. You can do some good for your bottom line and do some good for the community at the same time.
Written by Ron & Alexandra Seigel-
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