Whether a lead comes your way via the phone, the Internet or through a personal referral, your rapid response may determine if you get the new client or if they move on to someone more responsive. The old adage still holds true that the early bird catches the worm.
Recently, our Squarespace (SQ) web developer, with whom we have worked for seven years, moved on to a different career. And, we needed a Squarespace expert to make two immediate adjustments on our own company website that is built on that platform. We work both with SQ and Wordpress (WP) web developers depending on the scope of our projects.
So, we sent out invitations to establish a new business relationship (plus instructions to address the 2 items that required immediate action on our site) to two SQ developers that were recommended by the company itself. Neither of them responded within 24 hours.
The following day we sent out 10 additional invitations to SQ recommended developers. Within a few minutes we received a response from one developer who could not take on our work immediately but kindly referred to three other SQ developer friends who could.
Co-incidentally, one of her recommendations was the one who responded next, as that firm was also on our list. We had a brief conversation with this developer, who instantly established credibility with us, and within 20 minutes they took care of our immediate needs at a reasonable price. Although, the terms of payment in their invoice stated “due within 30 days”, we paid them within the hour by credit card because we appreciated their responsiveness.
We received three other responses later that day. Two of them noticed that the changes had already been made and the other one said they would call us the following week.
The early bird caught the worm! And, we look forward to working with this company on future projects based on their responsiveness.
Do everything you can to be more responsive than your competition. Competence alone is no longer enough to assure others that you are worthy of their referrals. COMPETENCE + RESPONSIVENESS is the WINNING FORMULA!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.