Many have asked how we come up with brand colors for our real estate clients and the companies we work with.We have a three part process. The first is to give our client a comprehensive color test defining their favorite colors, the mood they want to convey, and the style of their practice. The second involves the colors of their marketplace and the lifestyle. And lastly, we combine all three into the brand.
Here is the case study. Pictured above is the bark of a eucalyptus tree. Note the myriad of colors and shades on the bark. Since the target market lived among eucalyptus trees, this became our inspiration for color.
Our client's color preference were in the pastel family accented with a bright color. Her market was a high end community with stately traditional homes. The residents even named their eucalyptus trees. Pictured above is the bark of a eucalyptus tree.
Together we selected the colors of the brand, and used a touch of orange (you can see it on the left lower side of the picture) and used it sparingly as an accent to the slate grey blue which became the main color. This also is the color of the leaves on eucalyptus trees.
It was a perfect marriage of colors. Every aspect of the luxury real estate marketplace was represented: our client, the market place and the lifestyle.
Wishing you a great weekend!