Branding Essence as Expressed in Three Portraits of a Rose!

I( A) was experimenting with the portrait function on my phone yesterday.  The phone has functions of lighting that one can experiment with.  Pictured above is what is called "high key mono"  It is quite dramatic'!

Here it is in "stage lighting"---another dramatic effect.

This is the original photo.  Three ways to perceive a rose.  One can change the name, the color, or the lighting.  What one cannot change is the true essence of it, as Shakespeare said in Romeo and Juliet.  And that is what a brand should represent--the true essence of the individual or the company.  

"A rose by any other name would smell as sweet" is a popular reference to William Shakespeare's play Romeo and Juliet, in which Juliet seems to argue that it does not matter that Romeo is from her family's rival house of Montague, that is, that he is named "Montague". Wikipedia