Great marketing is achieved with the thorough understanding of who are the people you are marketing to. It takes research to target that exact segment of the population in order to get a positive response from those you are addressing. It has to be designed and executed with that in mind.
Without taking those preliminary steps, you are likely to be wasting time and dollars. Here is an example of what we would refer to as marketing madness or what were they thinking?
Pictured above is a marketing piece that I received this Saturday. Just one look, and I was ready to toss it in the shredder without opening it. My second reaction was to take a photo and write a post. And now it has been shredded.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker