We noticed this unusual co-marketing while shopping in the fruit aisle. We both were intrigued by the tag attached to a Dole pineapple. And we wondered why Disney's Pixar is co-marketing with Dole.
We turned the tag over (pictured above), and there was a vague explanation (both in English and in French). It was an invitation to visit their website.
On the website, you will find digital downloads of Dole and Pixar stickers. You can make your own chef's hat, download a ratatouille place-mat, and view easy to make recipe videos. Additional recipes can be printed.
We were impressed by this video. It was well done and easy to follow. The idea behind it was to engage the adults and children to have a good time being together (especially during this of health crisis) and include cooking together. This also incorporates the message of healthy eating, and they even included a vegan recipe.
And of course, it was about keeping the Disney brand alive and visible while the parks are closed. In our opinion this was very well done. Bravo to both!