It is always a delight for us to discover perfect branding with a perfect slogan. Pictured above is an example of a place we frequent. This is definitely a place that the gardeners and landscapers in the area frequent.
You have to know where it is because it is easy to miss as one drives along Milpas Avenue. You enter via a driveway, and drive out the alley behind the store.
Since we had planned to move our dwarf Meyer lemon trees to bigger pots, we asked them if they could recommend soil that would enhance the life of our trees, (organic preferably). Pictured above is the potting soil that they keep re-ordering to keep it in stock, because all the local pro gardeners and landscapers love it.
And service was impeccable. We drove in yesterday and today for more soil, we popped our trunk open and they loaded our car. Ron went in to pay with his phone. Within minutes we were on our way home.
The brand and slogan are perfect. A three word brand tells you who they are and what they do. And the slogan attracts people like us who enjoy gardening and growing like pros!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.